Posts Tool for Pet Software
Portal Posts are your go-to tool for sharing updates directly with the people who matter most: the pet parents of animals currently in your care. Whether it’s important 'in-house' reminders or sharing fun pet antics as they happen, you can post updates right to the Customer Portal for a personalized experience.
Ease and Convenience
Reach Customers Where They Are
Portal Posts act like a private, professional social feed for your business. Instead of sending one-off messages, you can share important updates, holiday announcements, or even fun pet antics directly to the one place your customers already visit: their online portal.
It’s the most effective way to keep your "pack" in the loop. By putting your news right alongside their bookings and records, you ensure your message is seen without getting lost in a crowded email inbox.
Beyond just sharing info, these posts help you build a stronger bond with your clients. By sharing "pet antics" or behind-the-scenes glimpses of your daily routine, you’re turning a functional booking tool into a warm, engaging space. It shows pet parents the personality behind the business, giving them extra peace of mind and making them feel like a valued part of your community every time they log in.
- Instant Visibility
- Target Customers
At a Glance
Portal Posts:
An Overview
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Real-Time Operational Updates Keep pet parents informed while their pets are currently in your care. By sharing updates directly to the portal, you provide instant peace of mind for "in-house" guests without needing to send individual messages. It’s the perfect way to share the daily "pet antics" or facility news with the people who are most invested in seeing them.
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Highly Targeted Visibility Similar to the Marketing Tool, Portal Posts are designed to reach specific groups based on their current activity. You can filter your audience so that only those with active bookings in specific areas - like Daycare or Boarding - see your message. This ensures your updates are always relevant to the pets currently on-site.
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Smart Tracking & Insights Your dashboard provides a complete look at your communication history. At a glance, you can see which posts are published, identify which location they belong to, and check the "Email Status" to confirm if your customers received an automatic alert to head back to the portal.
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Simplified Management Stay organized with powerful filtering tools. Use the search bar to find specific records instantly, or click the Funnel icon to sort posts by location. For a deeper look, use the View button to access a specific post’s dashboard, where the Customers tab shows you exactly who has received your update.
Tips
A Guide to Posting
Post for Information, Not just Promotion. If the information helps a pet parent feel more confident about their pet’s stay right now, it belongs in a Portal Post!
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Why Filter Your Audience? Filtering ensures that your messages are always relevant and never "spammy." By targeting only customers with pets in-house or those booked into a specific service area (like Daycare vs. Boarding), you provide a tailored experience. For example, a "Rainy Day Play" update is vital for Daycare parents but irrelevant to everyone else. Precision filtering keeps your portal clean and your notifications meaningful.
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Building the Perfect Post When adding a new post, focus on being short, clear, and actionable. Include a punchy title that tells them exactly what’s happening (e.g., "Today’s Playtime Update!") and a description that is only 2–3 sentences long. If you need them to do something, like "check out the new gallery" or "bring a towel at pickup," always end with a clear call-to-action so they know the next step.
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Choosing the Right Images Visuals are the heart of a great portal post! While you can upload several photos to show off the fun, remember that the automatic email notification only displays the first three images. Pick your most engaging, high-quality shots for those top spots to entice pet parents to click through to the portal. Real photos of pets in action always perform better than stock graphics.
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What Pet Parents Love to See Pet parents visit the portal to feel connected to their pets. They love seeing "behind the scenes" moments: a photo of a group play session, a quick update on a pet settling in, or a reminder about seasonal fun like "Bubbles & Pools" day. Stick to a frequency that feels sustainable - once or twice a week for general updates, or daily for specific "in-house" event photos - to keep them engaged without overwhelming their inbox.
How To
Getting started with Portal Posts
Ready to start connecting? You can find your new communication toolkit by heading to Tools in the top menu and selecting Portal Posts. This takes you to your main command center, where everything is organized for a quick, stress-free workflow.
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