There are two types of pet business owners. Those who love the animals, the community, and the joy of a happy client. And those who secretly enjoy spending their Friday afternoon hunched over a calculator, chasing down unpaid invoices and cross-referencing bank statements with booking sheets. Okay, that second group doesn’t exist. Nobody gets into […]
Leaky Buckets: Identifying the Unseen Profit Drains in Your Pet Care Business
Every small business owner knows the feeling of a “leaky bucket.” You’re working harder than ever, your facility is full, the pets are happy, the clients seem pleased, but at the end of the month, you look at your bank account and wonder, “Where did all the money go?” Your business isn’t a bucket, but […]
Why Your ‘Marketing’ is Just Guesswork Without Real Customer Data
You’ve done it. You’ve taken the plunge and put some money into marketing. You paid for a slick flyer to be distributed in the local area, and you’ve been “boosting” posts on Facebook, sending your adorable pictures of happy dogs out into the digital ether. The phone seems to be ringing a bit more, so […]