Beyond the Basics: Comparing the Advanced Reporting of Pet Manager and KennelBooker

So, you’ve mastered the art of the booking. Your calendar is organised, your clients are happy, and the pets in your care are thriving. What’s next? The key to unlocking serious growth lies in your data. Understanding your numbers—who your best customers are, which services are most profitable, and when your busiest periods are—is what separates a good business from a great one.

This is where your software’s reporting capabilities become your most valuable tool. KennelBooker offers a range of useful reports to help you track your core metrics. But if you’re ready to go beyond the basics and dive deep into the analytics of your business, you’ll want to explore the advanced reporting suite of a platform like Pet Manager.

Let’s compare the reporting functions of these two systems and see how deep the data rabbit hole can go.

KennelBooker: The Essential Reports

KennelBooker provides the key reports you need to run your daily operations and keep an eye on your finances. You can typically expect to find reports on:

• Arrivals & Departures: Who is coming and going on any given day.
• Kennel Occupancy: A snapshot of which kennels are full.
• Financial Summaries: Overviews of revenue and payments.
• Customer Lists: Basic information about your client base.

These reports are functional and give you the vital information you need for day-to-day management. They are the essential toolkit for any pet care facility.

Pet Manager: The Advanced Analytics Engine

Pet Manager provides all the essential reports, but then it adds layers of depth and customisation designed to give you actionable business intelligence. It’s not just about what happened; it’s about why it happened and what you can do about it.

Here’s a look at some of the advanced reporting capabilities that offer a clearer, more detailed picture of your business.

1. Deep-Dive Occupancy and Revenue Analysis:

• KennelBooker: Gives you a snapshot of your current occupancy.
• Pet Manager: Offers an Occupancy Report with graphs and totals, but also an Item Usage report that lets you analyze the occupancy of specific types of pens (e.g., are your luxury suites more or less profitable than your standard kennels?). The Revenue Estimate report goes a step further, telling you how much each day in the future is “worth” based on invoiced charges for upcoming bookings. This is crucial for forecasting cash flow.

2. Granular Financial Reporting:

• KennelBooker: Provides financial summaries to track your income.
• Pet Manager: Features a suite of detailed financial reports. You can pull reports on Invoiced Items, Items to Invoice (showing you un-billed revenue), and detailed Payments Reports that can be reconciled against your daily takings. The Booking Deposits Report is a lifesaver, showing you all bookings with a deposit requirement, whether it’s been paid, is overdue, or is due soon.

3. Client and Marketing Intelligence:

This is where you can turn data into marketing strategy.

• KennelBooker: Lets you export customer lists.
• Pet Manager: Allows you to identify your most valuable assets: your clients. The Lapsed Customers Report instantly shows you a list of clients who haven’t booked since a specific date—a perfect list for a “We Miss You!” email campaign. You can also run reports on your top customers by spend or booking frequency, and analyze your client base by breeds, genders, or customer types.

The “Aha!” Moment Hidden in the Data

You’re looking at your Revenue by Service report and have an “Aha!” moment. You realise that your “Puppy Playtime” add-on, which you thought was just a bit of fun, actually generated over $5,000 in extra revenue last year. That’s not just a fun fact; that’s a business insight. Now you can actively promote it, create packages around it, and train your staff to upsell it.

Or you run the Lapsed Customers report and see that three of your best clients haven’t booked in over a year. A quick, personal phone call could bring them right back into the fold. This is the power of advanced reporting—it leads to action.

4. Operational and Staffing Reports:

• Pet Manager: Offers reports that streamline your daily tasks. The Dietary Report and Medical Report provide consolidated lists for all in-house pets, ensuring no feeding or medication is missed. The Taxi Pickups/Dropoffs Report organises your transport runs for the day, and can even map the route via Google Maps. For staffing, the Staff Allocation Report shows you the rostered-on time for all staff across a date range, helping you manage your labour costs effectively.

While KennelBooker provides the essential data you need to operate, Pet Manager is built for the business owner who wants to interrogate their data, find hidden opportunities, and make strategic, data-driven decisions. It’s the difference between seeing a map and having a GPS that shows you the traffic, the best route, and the points of interest along the way.

If you believe that your data holds the key to your future growth, you need a tool that can help you unlock it. Stop just managing and start analyzing. Sign up for a free 30-day trial of Pet Manager and discover the stories your data is waiting to tell you.